Hilton Adding New “Tru” Hotel Brand Later This Year

Aimed at younger guests, but may appeal to budget-minded travelers of all ages.

Sneak Peek: New Hilton Brand “Tru” Launches With 102 Hotels

Tru By Hilton: A New Desk-Less “Millennial” Hotel Brand

Will have showers but no tubs, free breakfast, free wi-fi. The rooms will have no closets and no desks, which is a deal-killer for many travelers…their intended audience is Millenials who prefer to work on their laptops in bed.

Million Mile Secrets blog has a good preview.

Another blogger’s take on the new brand: http://dealswelike.boardingarea.com/2016/01/27/a-new-hilton-brand-tru-coming-soon/